Honestly, this might be one of the smartest recovery ideas Japan has done in years.

After the Noto earthquake, they’re turning the region’s airport into the world’s first airport to officially carry the Pokémon name.

Because recovery isn’t only about rebuilding infrastructure.

It’s about giving people an emotional reason to come back.

That’s the real power of character IP.
Not just entertainment or branding…
but tourism, optimism, and economic revival.

Japan understands fandom better than almost anyone.

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